Category Archives: Strategy

Management vs Leadership

Leaders - Lao Tzu

I’ve been doing a lot more research on the above subject recently, it’s been fascinating.

In all the coaching work I do with managers and leaders we nearly always have a very specific conversation about the difference between these two words.  A good leader needs to be able to manage, AND lead. To succeed as Lao Tzu describes takes a combination of both. But how do you do it?

I’ve tried to help by pointing at various books (Good to Great by Jim Collins for example) which in a previous blog I’ve described – the Level 5 Leader – in order to help define what leadership is all about. There’s also this great Ted Talk by Rosalinde Torres about what makes a great leader.

She points to 3 key features of leaders:

Great leaders are not head-down. They see around corners, shaping their future, not just reacting to it.

Great leaders understand that having a more diverse network is a source of pattern identification at greater levels and also of solutions, because you have people that are thinking differently than you are. This allows them to do the above.

Great leaders dare to be different. They don’t just talk about risk-taking, they actually do it. And one of the leaders shared with her the fact that the most impactful development comes when you are able to build the emotional stamina to withstand people telling you that your new idea is naïve or reckless or just plain stupid.
Understanding these, she says, will determine your effectiveness as a 21st-century leader.

However I’ve found that these two are a still just little wide of the mark for those leaders or managers who are trying to make a difference in their day to day work. What we find in our sessions is the need for a framework they can use to identify the DIFFERENCE – i.e. when they’re doing it ‘right’. That is, when to lead or when to manage, and something to help them decide when they should use the different styles. By clearly laying out the difference between the two, the choice to Lead or to Manage is made easier.

I found an answer with an old master, John Kotter. In this excellent article he describes the differences so precisely and with such clarity I believe it is a MUST READ for all current and aspiring leaders: .

I’ve summarised the thoughts into one diagram – take a look here and download it if you want, a number of my coachees have it laminated and taped up in their office!

How does this work for you in your day to day management vs leadership challenge?

Focus and the Need for ‘Craft’

You’d definitely need a plan to get up here….!! (it’s the Matterhorn if you’re interested)

He’s hairy, American and passionate about his subject….! Brad Frost tells it how it is. He calls it bullshit and he might be right…

A great presentation with some quite incredible facts about how the internet and its content is building every day. And the need, in the context of such a quantity of information and data, to simplify and condense our messages and activities. The conclusion – what sets professionals apart from the other 90% – is the term ‘craft’. People are starting to appreciate craft, things that make things easier, simpler. Things that are of high quality and useful (without bullshit). Products, services and messages that are simple and more effective and engaging as a result. The future is about focus he says  – maximising the signal and minimising the noise – word of mouth will spread things more effectively than broadcasting through numerous over complicated channels. And the way to get word of mouth working is to provide craft..

Maybe it’s exactly the same with business planning and strategy development. The process of doing it has to be simple, and the output simple too. To quote Lou Pritchett – ‘people support best that which they helped to create’. When I work with teams to build their strategy and develop their business plans the overriding theme throughout all exercises is to keep it simple and clear. Craft something that everyone can use, understand and be part of. And to climb the Matterhorn it’s simply a need to climb carefully and well, with craft even.

Take a look at your latest business plan – has it been crafted carefully and simply so that it works and you are actually using to take the busines forward?

Now enjoy Brad on bullshit:


Superb Marketing, a Great Example of ‘Doing it Right’

I like finding good practice and excellent implementation – the DOING. I particularly like people and businesses that really get it right. Here’s a great example of some great marketing – I promise you won’t be disappointed!

When you’re selling a service which depends on you as the main deliverer, the key thing you need to sell is yourself – but how do you do it?

In this fantastic example of identifying his target market, telling you about the very specific service he provides, and with a tempter to get you to sign up (aren’t you desperate to know the 6 1/2 Secrets??) Darryl sells his business to you effectively right from the off.

Using video (he’s selling himself remember), and smiling all the way, he tells you what you want to know about what he does and how he does it. Notice how he points to the right parts of the website as he’s doing it…..!

The copy on the site is exactly matched with Darryl too – good chap, dependable, trustworthy, someone you would be happy to have in your house.

What else do you need to know? I’m a happy chappy. Like one sugar in my tea or coffee. Support West Ham United. Prefer XFM or Radio 6, but if Radio 3 is your bag, no worries. And I always tidy up after myself.

So if you need a bright sparky who’s competent, confident and smiley, call me on one of the numbers above or drop me an e mail. A site visit and free, no obligation quote will be in your hands in no time.

Check out the testimonials too – what better way to sell your service than to get a quick 30 second video and upload it to the website. And what is the best source of leads for a business like this? Referrals…you may not listen to Darryl but you’ll listen to his satisfied customers, particularly if they’re saying it to you directly and not just quoted. You can’t fake one of these easily!

I also happen to know that if you want to work for him you have to send him a video CV of why you should (he’s selling personality remember and you need to fit in) AND he sends his customers postcards from his holidays – a great personal touch, but wow, what a way to keep him in the front of your mind for when someone you know says ‘I need a good electrician’.

As I say –  a masterclass – enjoy.

(And thanks to you too Darryl – we’ve never met but I couldn’t have written this without you!)

Innovation and Wild Ideas

And talking of innovation…..well, it’s right at the heart of any business isn’t it? Needing to come up with new ways of pleasing your customers, new ways of providing your services, and even, obviously, new products.

When you’re the boss it’s a hell of a pressure to be the one who always thinks of the new stuff – spotting the problems and then finding the solutions, listening hard to customers to get those essential insights that will keep you one step ahead. You often feel you’re the only one who’s doing it! Solution – you need to leverage the people and teams in your organisation to do the spotting for you – set up some way of capturing ‘ideas from the front line’ – and do reward the spotting, even if you don’t (or can’t) do something with the information. The key is to get more eyes and ears out there and to encourage it as the culture of your business. Ideas are good. Make it a theme for the month…

Another way is to seek out and cultivate the ‘wild ideas’ people – there’s always one somewhere in your organisation. You know – the one who (when finally asked) says ‘I’ve been thinking we ought to try…..’ And sometimes it really is wild, but for every five or six crazy ones there is usually one that has some legs and can be modified, or used as is, to take the business forward. Seek them out and have a talk, you never know…Ideas are good.

And if you want an example of a wild ideas guy take a look here.

Scott really does have some wild ones…… let me know which ones you think are goers!

#innovation #wildideas #ideasaregood

Doing Less, Leading More – the type of leadership that get things done

Here’s a great article on a key theme – doing and leading. I think it asks some really valuable questions about something that is quite close to my heart, and in actual fact at the top of the page right here on the blog. Take a look:

The key distinction and insight I believe is that to do less and lead more you have to be able to get things done through and with, people. There is no point in being a good leader, in fact you are not being a good leader if things are not being achieved, getting done…. The question is how.

Are you getting it done by doing it yourself, or by doing through other people, by leading them? An interesting and perennial problem we’ve all grappled with. The instinct to roll up ones sleeves and crack on and do it yourself and be the pacesetter, is very strong, but ultimately that is not leadership.

As the article says………‘the softer skill sets, the real leadership, the ability to work with others and through others, to execute, that is still in very scarce supply.” Learning how to do this and to embed it into the culture of the organisation is the challenge.

Leadership and The Art of Persuasion


Most people only know about rhetoric when it is ’empty’ – could you, hand on heart, say what it actually was? Until I read a book just recently I didn’t quite understand how important the mastery of this could be for leaders and managers too (and I don’t mean the mastery of empty rhetoric!). The book, ‘You Talkin’ to Me – Rhetoric from Aristotle to Obama’ by Sam Leith, is a fantastically good read . It helps you to understand the basics and more importantly what you can do to get better. A fundemental skill reqiured for good leadership too.

Rhetoric – the art of persuasion: the attempt by one human being to influence another in words. Simple isn’t it. And isn’t that something that every single day we have to do, in almost every part of what we do as leaders or managers of teams? We don’t work in businesses where people simply follow orders. We have instructions and requests, and things that we want to have happen to get things done, but almost all of the time our conversations with people involve some sort of persuasion.

Would you mind….? How about if….? I know how you might be feeling about this as I’ve been there, but..;What you need to do is not only talk the talk, but walk the talk…. We all have our styles and methods, some good, some (very) bad! The book is great in describing what exactly is going on when we use these words and phrases, with the terms and names, if you want to learn them (- I didn’t), and by doing so can teach you loads.

Example: ‘Friends, Romans, Countrymen, lend me your ears…’ – an appeal to Ethos – ‘I am like you, we (friends), are together and you should really listen to me…..’ If you only learn about Ethos, Logos and Pathos you will be well on your way!

With famous speeches from Churchill, Obama and many others, as well as lesser known examples, Sam Leith takes you through the whole thing. I highly recommend it as almost essential reading for leaders and managers who need to persuade people, and those like me who, from time to time have to get up and speak to bigger groups or teams……Isn’t that all of us though?

(P.S. Have I persuaded you?!)